Marketing your book – GenZ decoded
You have published a book, congrats! Yippee! Best feeling ever.
So now it’s time to market your book but where to start? You take a peek at what others are doing, and it looks scary out there. So let’s break it down to create the foundation, a start to this significant step. Before you begin, ask yourself, who am I targeting? Here are some important influences to factor in when working out, who is your audience.
Note: There will always be an exception to these guidelines as every sight varies in data and dates. However, the theory behind the generation is what we are analysing.
Born around 1946 to 1964 and aged early 50’s to early 70’s, this group are called “baby boomers.” They either approach retirement age or have retired. Most enjoyed a free education system, and it was very affordable to set up house once in the workforce. The boomers were perceived as computer illiterate and stuck in their ways. To an author, boomers are the ideal group to market both paperback and hardcovers. Holding a novel to them is a reminder of past comforts, joys and memories held dear. So if on line marketing is slow, try local book shops, local libraries (make sure you apply for lending rights), set up a stall at the market and author talks are a must. Most boomers enjoy browsing for a good book rather than click and buy on line.
Give these “baby boomers” an EReader, and they will be more likely to use it as a door stopper. EBooks are wasted on the “baby boomers” so it’s leg work to get this audience.
Born around 1965 to 1976 and aged between early 40 to early 50’s, this group is called Generation X, Many have labelled GenX as the two generation. One is never enough, and they will work two jobs to have two cars, two TV’s, two pets and in some cases even two kids. In most extreme cases, two houses. And hats off to GenX’ers who have embraced some of the latest technology and media sites. Yes, maybe it is to keep on eye on their children who have become technology driven, but learn they have. With this mix of “the past” and “the now” compatibility, GenX read from paperbacks, hardcovers and will happily read from an Ereader or Ipad, but the Ebook has to be at a low cost. GenX is a winning combination who will buy with their eyes, so make sure that cover rocks, the advertising pops and story sings.
Born around 1977 to 1995 and aged between early 20’s to early 40, Generation Y are mostly tech savvy. It can also be said the GenY’s are addicted to anything that amuses them. From fitness to sitting all day playing computer games and with such active minds, GenY’s get bored quickly. If GenY is your target, mix it up with advertising and have a fast pace read to offer. GenY will still buy some paperbacks, but these are mostly a fan based series. Don’t expect them to purchase a paperback unless it really sings to them. At this age, they travel light, and many are still at Uni, so best to stick with advertising your Ebook to GenY.
Born around 1996-2009 and aged between 8 and 21 years, Generation Z are tech savvy from a young age. For many, they are fans of science fiction, fantasy and action-packed stories or games. Even as young as eight, the GenZ read chapter books and the craze of a new series has them nag parents and grandparents to purchase the next book, as soon as it comes out. Magic and fantasy are snatched up and read whether it be paperback or Ebook. The GenZ carry our hopes and dreams for a better tomorrow and are fast becoming known as the iPad generation? Marketing is tricky as you are selling your story to the parents, to inturn, buy for their children and teens. Aside from advertising on social media online, try approaching schools offering an author talk and do a reading. Lastly, if it’s fantasy or science fiction, set up a stall at supernova (and the likes) where GenZ fans of this genre hang out.
Welcome to the Greek alphabet. GenAlpha is born 2010 and after that. It’s has been thrown around on social media that GenAlpha will be the most formally educated generation in history. Wow, so what can we expect for the future of AlphaGen.
Could this become an age where books, TV, movies and games are forever tossed aside for vision stories? Where worlds and characters will lift from the pages or a cylinder as a hologram. Teachers replaced with this unbelievable technology and students, in turn, may even be monitored by robots. Us who story tell will find we too need to sharpen our pencil skills to ensure a precise and fantastic adventure and learn how to capture it perfectly in this new style fantasy reader.
But then again I am a fantasy author and maybe above has been beefed up and fantasised a bit more than is believable, but in this new age we are heading into, anything is possible.
So if you target the GenAlpha, talk to teachers and librarians about your picture book. Organise an author talk. Have others help with a sketch, to act out the characters, while you read the story and put on a show.
In conclusion, my targeting audience is wider than the age group researched. Neither does my book sit comfortably in the confines of middle grade, YA or adult. However, to target a generation is suitably better. Because of this, I studied the formula of Generation YXZ, etc. and by sharing the details of my thoughts, it may help others in this predicament.
For me, I’d like to target GenZ before they dump their Ipads for holograms. So if you are a GenZ, this Cosmic adventure is for you.
It’s not every day you get sucked into a portal and given a secret mission to travel to our planets in search of an ancient artefact…
With the clock ticking Bray and Zac tackle the mission with gusto and determination. They face hardship, danger and discover humans are not alone in the universe. Along the way, Bray solves a mystery much closer to home.
Chow generation dudes,
From Debbie’s Desk